Public Art Campaign - Great Place: Lakes & Dales
FrancisKnight were commissioned by Great Place: Lakes & Dales (GPLD) to produce a public art plan, focusing on the geographical area primarily based along the A65 linking Skipton to Grasmere. GPLD aims to use art, culture and heritage to attract and retain younger people to live and work in the Lakes & Dales.
Public Art Now! is a campaign for public art to be embedded in the future working of the four GPLD partners, which include Craven District Council, South Lakeland District Council, Yorkshire Dales National Park and Lake District National Park. The campaign is intended for the local authority and national parks officers and their planning teams and describes a continued, organised effort to raise awareness, advocacy and actions for the role, provision and future delivery of public art.
Our tasks were clear: assess the types of public art that have been commissioned in the area and talk to artists, creative businesses, organisations and developers about what they would like to see. Weave into this thinking how local public art strategies and policies could support joined up working for the partners and propose future recommendations to include the younger voice.
The partners understand that younger people hold the key to change because they know what needs to change in order for them to get involved. Our research into current plans and strategies reveals a commitment to engaging younger people, but they could go further.
The campaign is designed to be used as a mechanism to open up opportunites for younger creatives to get involved in public art. It introduces projects designed to demystify and redefine public art to make it assessible, create the potential for public art guidance for planning authorities to open up opportunities and engage with developers, make use of empty spaces through meanwhile uses, promote continued professional development for artists, encourage creative, community led planning, as well as a programme of public art bursaries and a digital marketing campaign for public art.
Design work by Nic Fuller